Internet marketing comes of age Internet marketing is now a major, multi-billion dollar industry. Despite some concerns, many consumers now have the skills and the confidence to transact purchases using the web. The spending on search engine marketing (the fees advertisers pay to have their adverts shown on search results and websites) is now measured in the billions rather than millions. An Internet “presence” has now become essential A modern, well presented website is now expected for most businesses and organisations. A website should explain the products and services offered. It should also provide background and general contact information. A website can also allow online transactions, from simple enquiry requests, through change of detail processing (e.g. address changes) to advanced functions such as supply change management. Local business is affected as well Many small business operators have been disappointed with the results achieved by their websites. Sites have ...
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