Sunday, June 22, 2008
In Drupal (Have Used CIVICRM in it): http://sovereignis.com
In Joomla (The Design of the new site) : http://www.grunntall.no
In Wordpress: http://salted.com.au/dev/blog
A community site will be launched soon! However the demo can be found in the following link: http://demos.web-shooters.co.in
Friday, May 30, 2008
Saturday, March 22, 2008
Sunday, March 2, 2008
Internet marketing comes of age
Internet marketing is now a major, multi-billion dollar industry.
Despite some concerns, many consumers now have the skills and the confidence to transact purchases using the web.
The spending on search engine marketing (the fees advertisers pay to have their adverts shown on search results and websites) is now measured in the billions rather than millions.
An Internet “presence” has now become essential
A modern, well presented website is now expected for most businesses and organisations.
A website should explain the products and services offered. It should also provide background and general contact information.
A website can also allow online transactions, from simple enquiry requests, through change of detail processing (e.g. address changes) to advanced functions such as supply change management.
Local business is affected as well
Many small business operators have been disappointed with the results achieved by their websites.
Sites have been created but few if any business has resulted.
There are a number of reasons:
- unrealistic expectations;
- poor website construction (not search engine friendly);
- poor targeting.
Local search is growing in importance. Local search is the ability to search for and find businesses and organisations in the local area, that is, in close proximity geographically.
This will vary from business to business.
The local pizza shop needs to be quite close i.e. the same suburb.
For my consulting business, metropolitan Melbourne is the main target, although I do service the State of Victoria and Australia as well. But the focus is Melbourne, not my immediate neighbourhood.
Search engines like Google, Yahoo! and MSN are attempting to offer local search facilities.
Webmasters can help by ensuring that their pages have “local” information that helps the search engines.
Sensis. Although it is yet to make a major impact, it’s ability to list web pages and extracts from the yellow and white pages telephone directories is an indication of the growing importance of local marketing on the web.
–>This ability to cater for local search provides real opportunities for small business, provided that they take the necessary steps to maximise their website performance.
Local search emerged as a major internet issue. No organisation can afford to ignore its importance.
The need to keep updating
Improvements occur constantly. Website development has been made easier, but the marketing challenge has become greater as more organisations have recognised the importance of web marketing.
Consequently, business and organisations, whether large or small, need to monitor their website performance to ensure that the opportunities that become available are utilised.
In summary, no business or organisation, large or small, can ignore the importance of maintaining a web presence.
If you have a comment you would like to make, or would like to share a similar experience, please send the comment to one of the email addresses listed below.
The following is a fuller description of the link quoted in the above article.
Sensis Search Engine - has an optional “location” search box to allow local targeting (within Australia) Please note: Sensis ceased to provide the “location” box in late 2005. Local word can now be listed in overall search term e.g. “time management training Melbourne”.
Website Statistics - Site and Traffic Monitoring and Optimisation Information - how monitoring your website is important for maximising success.
The impact of the Google search engine - how the Google search engine has become an important part of our lives, including some interesting ways to use it.
1 – Planning
It is very important to plan the subject of your website and how you would present it. The site must be organised and not over complicated.To give yourself a greater chance of being noticed, focus of your site to something more specific,
2 - content
The more relevant content you add to your site the better, plus always try to add more articles and informations to your site on a regular basis.If your content is fresh and lucrative, the number of traffic will positively increase.
The article pages of your site must be specified by separate specific keyword.
This article would then act as a separate page of website content that will rank on the search engines for that one keyword.
3 - Register domain for the website
While you are still in the process of writing your development plan you should register a domain for your website.A short, descriptive and catchy domain name may just be money in the bank
4 - Use Meta Tags for your home page
5 - Alwayas notice that your links are active.
6 - Use site map
A web site map helps visitors or designers understand the site's structure and navigation.
With Sitemaps, webmasters can make sure their site is crawled and indexed.
7 - Promote
Having a great site is not good enough! You have to work on promoting your site so that enough targeted traffic visits your site to make it profitable.
There are many ways to get your site noticed by visitors.
you can submit your site to the main search engines and wait for them to visit your site and add it to there index.
You can write articles relating to the subject of your site and submit these to article directories, remembering to add a link to your website in the article content and authors biography box.
You can post to forums relating to the subject of your website and add a link to your site in your signature.
You can add a link to your website in the signature of all the emails you send out.
with best regards,